The style of this poster is inspired by the great travel posters of the past, those beautifully crafted pieces that captured the romance and adventure of travel with bold colour and elegant simplicity.
Story behind The Safari 500 poster
About the Safari 500 poster
The style of this poster is inspired by the great travel posters of the past, those beautifully crafted pieces that captured the romance and adventure of travel with bold colour and elegant simplicity. I wanted to bring that same sense of nostalgia to the Safari 500, blending classic motoring with the wild beauty of Africa.
In this piece, I’ve tried to capture the mood of the African Lowveld using colours that reflect the warmth and drama of sunrise and sunset, that magical light unique to the continent. The classic Jaguar adds to the charm of a bygone motoring era, while the elephants, featured in the Safari 500 logo, symbolise Africa and the adventure that lies at the heart of the drive.
– Tony Crampton
About Tony Crampton:
Inspired by his love of cars and motorsport, Tony Crampton has turned his artistic eye to the magic motorsport of the seventies.
He has created The Art of the Automobile, a collection of paintings that depict motorsport and automotive icons doing what they do best going fast and looking awesome.
A strong flair for design permeates each of his works; which use bold colours, shapes and lines along with paint drippings and imperfections to produce a retro feel and do great justice to the powerful aesthetics of the cars he loves. His attention to detail and eye for composition gives the cars presence and captures a wonderful sense of movement, purpose and stance. There isn’t just design skill here. Crampton moves through different aesthetics in each work in the series, referencing advertising, photography, design and film.
South Africa's most beautiful drive
“We are looking forward to taking part in the Safari 500. If it’s anything like the Cape 1000, the camaraderie among drivers, unforgettable memories and friendships will be epic. An adventure no doubt…”
